71% higher ad yield with Microsoft Advertising than AdMob on WP7

In that location are a few options available for advertising on WP7, our George Ponder ran through a shortlist not so long ago. According to Microsoft in a recent blog post on the Microsoft advertizing website, using the Microsoft Advertising SDK with Windows Phone applications, developers are likely to earn more acquirement from usage compared to Google AdMob. When making such a assuming statement such equally this, one would need to provide evidence of findings, correct?

Herm Mogilevskiy, developer of the Paper Toss app, and Jeff Weber, the programmer of the Krashlander app both took part in a test to demonstrate the effectiveness of Microsoft Advertising. Using both ad networks (Google and Microsoft) on a 50/50 rotation between June 2nd-20th, both apps accumulated nigh ii.33 million impressions (or advertizement requests) covering both networks.

Every bit you can see in the chart above, Microsoft Advertizement brought in more than revenue through a higher fill rate and eCPM (estimated Price-Per-[1,000]Impressions). Jamie Wells connected with:

"While these results are very encouraging, we're really simply getting started in building out what we believe will show to be the earth's nigh advanced monetization engine for mobile apps. We've got some exciting news coming in the next few months on the international front end, and so stay tuned to this blog for the latest on the Microsoft Advertising SDK for Windows Phone vii."

Herm Mogilevskiy had this to say about the SDK:

"Owning my own app development company keeps me on my toes about platform fragmentation and app monetization opportunities. I was interested in testing the 2 leading in-app ad solutions for Windows Phone 7 and was impressed past Microsoft'due south performance. At a 50/l exam, Microsoft Windows Phone 7 Ad SDK outperformed in every single metric... delivering higher yield and make full rate than from AdMob"

Jeff Erber added his $0.2:

"Developing apps has been a passion of mine for some time now and the ability to make money doing what I love is very important. This test indicates to me that not merely is the Windows Phone seven Advert SDK less buggy than AdMob's Windows Phone SDK, information technology too earns me several times the revenue over equal time periods."

Exciting stuff indeed. What do yous make of these findings and what are your experiences (as a developer) with both of these advert networks?

Source: Microsoft Advertising

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Source: https://www.windowscentral.com/71-higher-ad-yield-microsoft-advertising-admob-wp7

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